TAFI Media Lab.

Tools

• Analytics

  Analysis of the marketing and advertisingactivities of the client company. The conducting of marketing research.

• Strategy development

  Development of marketing strategy. Concept creation for the promotion of a product or service. Developing and conducting of an advertising campaign.

• Reputation management

  Monitoring of online references to the brand. Development and implementation of campaigns aimed at creating a positive image for the brand.

• Social networks

  Development of promotional strategies on social networks. Integrated promotion. Working with network communities: creating, conducting and promoting.

• Media

  Creation of audio, video and graphic content: advertising, “viral” video clips, presentations, films and outdoor advertising

• Web

  Development, creation and support of websites. Promotion of websites by means of contextual advertising and search engine optimization (SEO).

• Brand identity

  Creation of logos and trademarks. Naming. Development of corporate identity. Preparation for brand book.

• Copywriting

  Presentation and advertising articles, PR-texts,speechwriting, editing and translation.

Clients

Current projects

SPB TV

Production of advertising, presentational and internal corporate media content. SEO promotion. Copywriting and translation. Promotion of projects developed by SPB TV for its partners. Statistics analysis. Marketing research.

BLOCKADE.VOICES

Creation of online video archive, in which are the recorded recollections of residents who survived the siege of Leningrad (1941-1944). Maintaining the website and production of the video and interview recording content. The project “BLOCKADE.VOICES” has been made possible at the expense of TAFI MEDIA LAB.

CCTV-Russian

Promoting, in social networks on the territory of the Russian Federation and the countries of the CIS, the international TV channel of Central Television of China (CCTV), broadcast in the Russian language.

TELE2

Creation of the website and online promotions.

ARMENTEL

Creation and maintenance of the website, SEO promotion, production of tutorial videos for users, online promotions.

Property & Friends

Conducting marketing research for the Property & Friends Investment Fund. Development of the concept of attracting Russian investments.